SPIRIT

Trust. And Pride

The trust that we earn from people in the community makes us proud of our companies. Our pride in our companies encourages us to do ever better in exceeding people's highest expectations.

We earn people's trust by providing products and services that make life safer and more fun and fulfilling. That trust becomes visible to us through our interaction with customers and with all the members of the community. It makes us proud of our products, of our companies, of each other.

The crucial linkage between the trust and the pride is action. Only through concrete action can we earn the trust that becomes ever better can we continue to earn and retain the trust of the community.

Through our action, we cultivate trust and pride.

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MISSION

Shojiro even christened his fledgling venture with an English variation of his name (the surname Ishibashi translates as "stone bridge". From the very start, he was getting ready for something international.