TRUST
We strive to make life safer, more fulfilling - and more fun - for people everywhere. That means pursuing the highest quality in products, in service, in technology and in all our corporate activities. By devoting ourselves to attaining that, we earn the trust of our customers. That trust is our greatest reward.

PRIDE
We are proud of the trust that we earn from customers. It makes us feel good about our products and services, about our organization. That sense of pride is what drives the Bridgestone Group worldwide.

SPIRIT
Well-earned trust engenders pride in accomplishment. That pride encourages us to try even harder, to earn even more trust from customers. Trust and pride. They reinforce each other. They are the Bridgestone Spirit. They are the lifeblood of the Bridgestone Group.

MISSION
"Serving society with superior quality" Those words of our founder, Shojiro Ishibashi, state our mission simply and precisely. That mission is what the trust we earn and the pride we feel are all about.