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Art is a powerful form of expression. It grants us the ability to express intricate emotions and experiences to share with the world. Bridgestone’s long legacy of motorsports, passion for innovation and emerging technologies is what led us on this journey. With keen attention to detail and a genuine commitment to craftsmanship, we demonstrated how our tyres not only achieve driving excellence but also master the art of ultra performance.By seamlessly blending artificial intelligence, driving performance data and technology, we generated 4 unique artworks that visualise the beauty of high speed stability, grip, control, and precision.

 

REDEFINING THE BEAUTY

OF ULTRA PERFORMANCE

Can a tyre create art? Bridgestone gathered a diverse team of artists, creative technologists, precision drivers and motorsport enthusiasts to express the 4 key qualities of ultra-high performance tyres, through the medium of art. We started by meticulously planning driving routes that formed the blueprint to fuse art, technology, and driving data seamlessly. Simultaneously, we developed a technology that enabled us to transform driving performance into art. Coordinating with the precision driver, we orchestrated each track point and speed for maximum artistic impact. Leveraging Spatial AI, we successfully turned driving data points into beautiful generative art.

Grip emerged as a consistent curve, embracing every bend and corner, showcasing the tyre’s ability to provide unwavering traction. Control manifested as a seamless loop, exemplifying superior handling capabilities. High Speed Stability was expressed with straight, swift lines, depicting a smooth and stable driving experience. Precision was visualised by our tyres with twists and turns, demonstrating complete control at an instant. The final result was not merely lines on canvas but an artistic expression of the qualities that Bridgestone's ultra-high performance tyres deliver on the road. “Master the art of ultra performance” was not just a concept; it was a tangible, stunning reality showcased on the racetrack, embodying innovation and passion at every turn.

Go behind the scenes and get the full picture.

 

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The Artwork


4 dynamic pieces of art were generated from the data captured, each expressing a different benefit of our ultra-high performance tyres.

 

 

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ARTWORK TITLE:

HIGH SPEED


EXPRESSION OF:

SUPERIOR STRAIGHT
LINE STABILITY

Bold, sweeping strokes capture the essence of velocity, and dynamic energy flowing swiftly in a seamless movement. The art reflects the rapid manoeuvres of a skilled driver, translating the thrill and exhilaration into a visual experience.


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ARTWORK TITLE:

PRECISION


EXPRESSION OF:

EXTREME ACCURACY
FOR DOMINATING
SHARP TURNS

A singular, expertly swerving stroke speaks to meticulous craftsmanship. Geometric patterns arise with mathematical regularity, revealing a seamless blend of order and creativity. The art exudes control and purpose, mirroring the deliberate movements of a painter's brush.


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ARTWORK TITLE:

GRIP


EXPRESSION OF:

EXCEPTIONAL CORNERING
AND BRAKING IN DRY AND
WET CONDITIONS

The artwork hints at a gentle connection, as if the canvas is responding to an unseen force. With detailed patterns, it visually captures the feeling of quick acceleration on a curved path, leaving a lasting impression similar to imprints in the world of artistic exploration.


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ARTWORK TITLE:

CONTROL


EXPRESSION OF:

THE ULTIMATE IN
HANDLING AND
RESPONSIVE STEERING

A deliberate, continuous circular drift guides the viewer's gaze with a measured grace. The dance of light and shadow mirrors the nuanced movements applied to every inch of the canvas, ensuring a handling mastery resembling the manoeuvering of a vehicle with finesse throughout the entire performance.


THE TYRE BEHIND
THE PERFORMANCE

Bridgestone’s POTENZA tyres deliver the ultimate handling and response, allowing you to take sharp turns with utmost precision. These tyres were used in our campaign to enable the drivers to unleash the full potential of the car on the racetrack, pushing the limits to create the artworks in our campaign. Experience the exhilaration of driving with ultra-high performance tyres today.

LEARN MORE

GET YOURS TODAY

Redeem a limited edition Master the Art of Ultra Performance bottle with your purchase of 4 eligible Bridgestone tyres. Or, participate in our Ultra Art Challenge and be one of the Top 3 winners to receive the full limited edition bottle collection & shopping vouchers.

SALES PROMOTION   AI ART CONTEST