Your Journey,
Our Passion.

Your journey to the top is full of twists and turns. That's why our tyres are rigorously designed to offer the highest performance when you need it the most.

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Bridgestone POTENZA S007A

Incorporating technologies such as 3D-M Shaped Sipes and the Kevlar Flipper & Hybrid Spiral, every detail of this high-performance tyre has been calibrated to deliver maximum control and response, on both dry and wet roads.

Beyond an exhilarating drive, the POTENZA S007A will also go the extra mile with enhanced durability. Now that is the true anatomy of performance.

Bridgestone POTENZA S007A
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Bridgestone POTENZA S007A Test Drive Experience Event 2018

The all-new Bridgestone Potenza S007A was launched on 6 September 2018 at Sepang International Circuit to our tyre dealers and members of the media.

Participants got a first-hand experience of our latest product, driving a BMW 530e and Volkswagen Golf GTI fitted with the Potenza S007A on the track under various conditions.

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Tyre Talk

Know how run-flat technology tyres work? How do you check the tyre pressure? Tyre Talk is where we dive a little deeper.

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Bridgestone Original Equipment Tyre

Bridgestone team up with renowned car manufacturers all over the world to provide the best quality original equipment tyres.

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Driver's Essential

From tyre maintenance to driving safety tips, get the basic knowledge you need to keep you moving forward.

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This Olympic partnership is an opportunity to showcase our company’s commitment to community service, social responsibility, environmental stewardship and sustainability— all tenets of the Olympic Charter and the International Olympic Committee’s Agenda 2020 that mirror Bridgestone’s core values.

For over 80 years, Bridgestone has been dedicated to helping customers on their journeys with a passion and innovation delivering reliability, safety and performance. And, from 2014 as an official Worldwide Olympic Partner, we are proudly supporting athletes the world over on their journey to the Olympic Games.

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Bridgestone Run-Flat Technology Tyre

Bridgestone Run-Flat Technology Tyre

Though they first appeared in the mid-1980s, Run-Flat Technology tyres (RFT) are now more popular than ever. With some auto manufacturers making them standard in new vehicles, more consumers are asking about run flats, their advantages, and how using them impacts driving.