The New Flagship High-Performance Tyre

(6 September 2018, Singapore) – Bridgestone Tyre Sales Singapore Pte Ltd, a group company of Bridgestone Corporation, the world’s leading rubber and tyre company, today announced the launch of POTENZA S007A, the new flagship tyre of Bridgestone’s range of high-performance street tyres.

POTENZA S007A offers an exceptional high-performance driving experience for today’s driving enthusiast – drivers of sports cars, coupe, and sedans drivers. The new flagship tyre succeeds Bridgestone’s popular S001 tyre and incorporates the following key features;

•     Kevlar Flipper + Hybrid Spiral
A high stiffness material is inserted into the tyre to reinforce the tyre’s interior and prevent excessive movements. This increases tyre sensitivity and grip, especially at high speeds.

•     Optimised Structure
The combination of a Multi-Round Block and Optimised Crown Shape ensures higher contact pressure for better grip during braking on wet roads, as well as uniform contact pressure to prolong tyre life.

•     3D-M Shaped Sipes

Each sipe is shaped into a 3-dimensional letter “M”, which reinforces block stiffness and prevents unnecessary block movements when the tyre is in motion. This prolongs tyre life and provides additional control on the road.

The launch of Bridgestone’s POTENZA S007A comes at an opportune time, as Singapore middle and upper classes continue to increase, spurring strong growth in luxury and performance vehicle sales. In this context, the demand of tyres for vehicles in those categories will continue to increase.

“The targeted vehicles group segment of POTENZA S007A has experienced strong growth in Singapore car population over the years,” said Mr. Matsukawa Yang, Managing Director of Bridgestone Tyre Sales Singapore Pte Ltd. “The potential of this market is very optimistic, and we’re confident that the latest Potenza S007A tyre will fulfil premium sports cars and European cars owners’ high expectations on the ride performance of their vehicle.”

Bridgestone POTENZA S007A will be made available at all authorised Bridgestone Singapore dealers stores by mid-September 2018.


About Bridgestone:
Bridgestone Tyre Sales Singapore Pte. Ltd. was officially registered for business in 2001. It is 100% owned by Bridgestone Asia Pacific Pte. Ltd. and handles distribution of Bridgestone brands for trucks, buses, light trucks, vans, passenger cars, forklifts, farm services, motorcycles and racing karts.