For SUV Drivers Who Want It All

(30 March 2019, Singapore) - Bridgestone Tyre Sales Singapore Pte Ltd, a group company of Bridgestone Corporation, the world’s leading rubber and tyre company, today announced the official launch of ECOPIA H/L 001 tyres in Singapore.

ECOPIA H/L 001 is specifically designed for SUV drivers who desire a balance between safety, long wear life and fuel efficiency. This new generation eco-tyre reflects the craftsmanship of Bridgestone, the expert with over 20 years’ experience in developing high performing eco-tyres customised to demanding drivers who “want it all”.

Developed using Bridgestone’s advanced technologies and compounds, ECOPIA H/L 001 builds on the success of ECOPIA EP850 to provide confidence-inspiring wet handling and braking performance, an optimised contact patch that results in long-lasting tread life, and rolling resistance to enhance fuel efficiency and cost savings. The tyres also provide SUVs with a smooth and comfortable ride experience.

“ECOPIA H/L 001 is positioned for SUV drivers who prioritise the safety of themselves and other passengers and want to achieve fuel savings and a smaller carbon footprint,” commented Mr. Matsukawa Yang, Managing Director of Bridgestone Tyre Sales Singapore Pte Ltd. “Through our market feedback, SUV drivers’ key attributes when evaluating tyres are grip, wet performance, wear life and comfort. With ECOPIA H/L 001, our aim is to give them a tyre that exceeds their expectations in all these fields with the added bonus of fuel savings.”

•    Safer Wet Grip

ECOPIA H/L 001 is designed with improved chamfered design that provides enhanced wet grip due to a flat contact point that grips wet road surfaces with higher frictional force. In addition, the new tread pattern contributes to anti-hydroplaning performance with better handling.

•    Long Lasting

Deeper lug depth on the tyre shoulder is designed to strengthen stiffness in the tyre and increase wear resistance. ECOPIA H/L 001 features a new tread designed to prevent tyre deformation and provide long wear life.

•    Fuel Efficiency

ECOPIA H/L 001 features enhanced NanoPro-Tech™ that offers low rolling resistance contributing to daily fuel savings and less CO2 emissions, reducing the vehicle’s environmental footprint.


About Bridgestone:

Bridgestone Tyre Sales Singapore Pte. Ltd. was officially registered for business in 2001. It is 100% owned by Bridgestone Asia Pacific Pte. Ltd. and handles distribution of Bridgestone brands for trucks, buses, light trucks, vans, passenger cars, forklifts, farm services, motorcycles and racing karts.