Retail Channel Partnership with L S Tyres & Automotive Pte Ltd begins on 26 May.

(26 May 2019, Singapore) – Bridgestone Tyre Sales Singapore Pte Ltd, a group company of Bridgestone Corporation, the world’s leading rubber and tyre company, today announced the official opening of its latest B-Select tyre concept store as part of its retail partnership with L S Tyres & Automotive Pte Ltd in Singapore, on 26 May 2019.

Developed by Bridgestone, the B-Select tyre concept store is an innovative retail concept introduced to the Asia Pacific region and is already operating in Australia, New Zealand, India, Malaysia, South Korea, Vietnam and Singapore. As part of Bridgestone retail channel development strategy, high potential independent tyre dealers are identified and selected to be part of the B-Select tyre concept store partnership, to expand the company’s footprint and presence.

Since its inception in 2006 in Australia, B-Select has continued to evolve. A core component of its success is its ability to offer consumers a one-stop-shop for all their tyre and auto servicing needs with a superior customer experience. Compared to a traditional tyre shop, customers are provided with a clean and comfortable experience free of the smell of rubber. With their vehicle entrusted to a professional mechanic, customers can relax in an air-conditioned lounge and enjoy amenities such as a drink or watch TV to pass time while waiting.

B-Select L S Tyres & Automotive Pte Ltd also provides free tyre check service and consultation upon request for both the new and seasoned drivers. The team is highly trained to provide professional tyre services, technical skills, product knowledge and excellent customer service. As a one-stop tyre service outlet, the store is equipped with the latest tyre changing machine for standard or run-flat technology tyre, as well as a wheel alignment machine.

“The distinguished concept of the B-Select tyre store aims to provide a complete customer experience for any driver who wishes to change their tyres from the moment they step out of their vehicle. We are delighted to form this retail partnership with L S Tyres & Automotive Pte Ltd who is one of the pioneers in the Singapore tyre industry with over 80 years of strong history,” said Mr. Kensuke Yoshida, Managing Director of Bridgestone Tyre Sales Singapore Pte Ltd.

“Since the company was founded in 1938, we had evolved from a shop that only provides motor servicing, repairs and accessories to offering an extensive range of rims and tyres. The B-Select tyre concept store partnership with Bridgestone is a leap forward in showing our commitment to providing better products and services for our customers,” said Mr. Daniel Tay, Director of L S Tyres & Automotive Pte Ltd.

The opening of B-Select L S Tyres & Automotive Pte Ltd tyre concept store marks the fourth operational B-Select outlet in Singapore.

For more B-Select tyre concept stores information, please visit the Bridgestone Singapore website at or