To help ensure a healthy environment for future generations to enjoy, we’re continually working toward a sustainable society with our customers, partners and communities.

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One Team One Planet


One Team, One Planet

Our goal is to help ensure a healthy environment for current and future generations, and we believe that every business has a part to play and a responsibility to uphold. We are proud of our commitment to the environment, our achievements and the recognition we’ve received for our environmental efforts. This commitment to a more sustainable society is evident in our three primary environmental objectives:

1. Be in harmony with nature.

We have taken on the responsibility of contributing to biodiversity protection through habitat enhancement on the land we own, through leading environmental education programs and through promoting environmental research for innovation in our products at our research and development facilities.

2. Value natural resources.

We continually work to decrease the amount of natural resources required for our products and processes through operational improvements and our product designs. We also continue to decrease the amount of waste we generate. For example, three of our tyre manufacturing facilities have achieved zero-waste-to-landfill status.

3. Reduce our CO2 and other significant emissions.

We continually work to reduce emissions, not only in our direct footprint, but also within the lifecycle of our products. Our company’s goal is to achieve a 35% reduction in CO2 emissions by 2020 and a 50% reduction in CO2 emissions by 2050 and beyond.

Rethink Green


Rethink Green

Changing the way we think about and work within our environment requires a team effort. Our One Team, One Planet initiative ensures that we’re committed to doing our part. Whether it’s assisting local communities through our annual CSR activity or improving the fuel efficiency of our tyres, we’re constantly seeking ways to help ensure a healthy environment for current and future generations. 

Guayule - A New Source for Natural Rubber


Guayule: A New Source for Natural Rubber

Bridgestone is leading the charge for alternative and renewable sources for natural rubber. We’re currently exploring uses for the guayule shrub, which has qualities almost identical to those of natural rubber, making it a potentially valuable source for tyre-grade rubber in commercial applications. Through this innovative project and others like it, we’re moving closer to achieving our long-term vision of manufacturing products from raw materials that are fully renewable and sustainable by 2050.