Bridgestone Illuminates ENLITEN at Singapore’s first ever EV weekend

Bridgestone Asia Pacific and Bridgestone Tyre Sales Singapore are proud to be a part of Singapore’s first electric vehicle (EV) event – EV Weekend – held at Resorts World Sentosa (RWS) from 3 to 12 December 2021.

The physical and virtual event allowed car enthusiasts to explore and test drive established EV brands and hear from industry experts on the future of EVs.

Bridgestone was on site to introduce its newest ENLITEN technology, a core technology that drastically improves driving performance, reduces CO₂ emissions and fuel consumption, and contributes to a sustainable, greener society.

Said Lennard Kwek, Head of Marketing & Solutions, Bridgestone Asia Pacific: “Bridgestone is in a very important phase of becoming a sustainable solutions company. To realise our sustainability and mobility goals, we are expanding Bridgestone’s ENLITEN technology in our core products. ENLITEN is Bridgestone’s key innovation in tyre 

technology for our next generation of sustainable products. It is our goal to help our customers realise the driving experience they desire, and with the lowest possible carbon footprint.”

Tyres with ENLITEN are selected as original equipment (OE) for several international brands, including EVs and hybrids like the Volkswagen ID4 & Golf 8, Nissan Leaf, and the new all electric Fisker Ocean.

At the event, Bridgestone also showcased its product line-up - Potenza, Turanza, Ecopia and Alenza.

ENLITEN will feature in more of Bridgestone’s core product range in months to come. Do look out for more new developments in sustainable technology by Bridgestone in the near future.